We’re here to help you improve every aspect of your life through fitness by leveraging your unique strengths and appetites — without disrupting your already hectic schedule…
✔ Freaky Fast Fitness Snack guide for on-the-go-eating.
✔ Counter Culture “Calendering Coach” for FREE!
Most fad diets were created by smart advertising groups that prey on your desire for a “quick fix”. I’ve met dozens of the most successful diet creators and here’s how this circus works.
1. Find some research that supports a drastic diet (i.e. your body burns fat quickly when you are in ketosis).
2. Get a doctor to be your spokesperson for a one-time fee or for a cut of the profits.
3. Start selling books, workout programs, supplements, etc.
In order for it to create lasting change, it has to be easy enough to fit into your already busy schedule.
And in order for it to create lasting change, it has to affect you experientially from the inside out.
Here’s the good news…we are going to help you fine-tune your life!
We want to help you get out of yo-yo diet hell and break free of the need for fad diets. Instead, we’ll create an easy-to-manage lifestyle that has helped my clients get fit and stay fit for years.
I know, I know…this may seem a little weird or woo woo. But when you take care of your health, the rest of your life improves. We believe that your creator, or some higher power, wants you to be happy. Happiness and health are intricately related. Once you start to understand this universal principle your life will change forever.
This alignment of your beliefs will help change your desire to stay healthy and fit so that it feels natural and seamless rather than forced and stressful. In our coaching, we’ll work on breaking through mental barriers that are holding you back from making healthy decisions. Getting your thinking straight is the fastest way to make sure you get fit.
Let's face it, the fitness and dieting industries are constantly pushing MORE! More extreme workouts, more extreme diets, and less time for you! Here at Counter Culture Coaching we teach the exact opposite!
We believe that if you honor your FINITE BIOLOGICAL RESOURCES by taking a more moderate approach then you will have more energy, more time, and set yourself up for long-term results because you live a lifestyle that is SUSTAINABLE and enjoyable!
As a successful professional or entrepreneur you no doubt have set up very important structures and systems in your life that have yielded you very positive results. But when it comes to fitness, nutrition and health in general we seldom set up the necessary structures and systems that are absolutely needed to stay healthy in our hectic 21st Century way of living.
At CCC we believe that having the right structures and systems for nutrition, exercise, self-care and a spiritual practice is paramount to your long-term health and wellness. We’ll help you develop these systems around your personal strengths and appetites so that you’ll have the strength to follow through.
For example, if you love to BBQ, it would be insane to try to get you to give up red meat. Or if you have to take clients out to lunch, it’d be impossible to have you simply drink a shake for lunch. Most plans fail because people don’t have plans that are realistic for their situations.
By the time you implement the first 3 pillars, you will naturally grow into a place where you’ll have developed discipline. For many professionals that might mean scaling back and not doing too much too soon. For others it might mean practicing self-care even when you "don't have the time."
Oftentimes we CLAIM that our health and fitness is a true priority but our actions rarely back it up when life gets busy. But when you do make it a priority, you’ll find that you’ll be happier, more content, and driven in the other areas of your life.
Let us tell you about a client of mine, named JB. JB was a high achiever who worked. 10-12 hours per day.
He is a small business owner, has a large family of 6 girls (yes you read that right), was a religious leader which took up to 8-10 hours of his week, a hard core competitive mountain biker and he also wanted to get into the best shape of his life by adding in some “hard core weight training” to his fitness routine.
As a Type-A personality, JB sought me (Griff) out with foam around his mouth anxiously wanting to do “anything I told him to do” so that he could get results “fast”. He reminded me of a sprinter setting up in the blocks ready to lash out into an all out dash as if his life depended on it.
JB represents one of two very prevalent categories of entrepreneurs and corporate professionals. In fact in the last 15 years of coaching high performing people it is very rare to find an entrepreneur or professional that does NOT fit into one of these two categories. Let’s look at the first category that JB fits snugly into shall we?
Category A: The “I want results, NOW, and I will do whatever it takes to get them”
Typically this category is filled with the “red personality type” and “Type-A personalities” who are naturally hard charging and aggressive. They have an innate desire to be healthy and fit but sometimes fall victim to the grind of their professional and personal lives.
When they do find the motivation to get healthy they do so with a vengeance. They pull out all of the stops and go all in. They take their hard charging personality into the realm of health and fitness and they are ready to rock and roll.
When JB first approached me he exuded the enthusiasm of a 15 year old boy who just got his first kiss from his dream girl. He wanted me to “tell him what to do” and “give him more things to do.”
JB was in for the shock of his life when I told him that we were going to focus on LESS to get him the best results. I told him that we were going to focus on a moderate to light weight training program to ease him into the demands of weight training and I also suggested that he decrease his biking training routine to allow his body to recover properly. When I dropped these “less” bombs on him he did not know how to react or what to say…he was speechless.
JB had been conditioned to believe the “more is better” model, AKA the “no pain no gain” mantra’s that are repeatedly sounded in the fitness industry.
But here is the dirty little secret…
JB’s body was already overloaded Physically, Emotionally, Mentally and even Spiritually. In short I call this his PEMS health standing. He had overdrawn his available resources and the only way that he stood a chance of getting into better shape was paradoxically to do LESS.
Because that is the only way he was ever going to recuperate his PEMS energy and get into the best shape of his life. He resisted this wisdom for a long period of our coaching tenure, but after suffering insomnia, overuse injuries and bouts of anxiety his body finally became the “pain teacher” which convinced him that doing less (at least initially) was indeed the right thing to do.
Being more teachable we went to work on the 4 Pillars of Fitness and helped him break through some of his disempowering mental and physical habits that were holding him back.
Through the coaching:
– He found the connection between his fitness and his spirituality and happiness.
– We helped him control and be aware of his perfectionistic thinking which always led to burnout and frustration.
– His motivation to be fit came from a more authentic place. So, instead of being motivated for two “white-knuckled” weeks, he was able to maintain a healthy motivation that was long-lasting.
We also helped JB realize that he didn’t need to work harder on his fitness, he needed to work smarter.
Oftentimes our clients are surprised when we cut their old workout schedule in half. But if you do the right work at the gym, the results come from working less, not more.
Next we helped JB set up structures and systems that fit into his way of life. We fine tuned his eating plan to fit into a busy work schedule.
In addition we talked about sleeping habits, spiritual habits, eating habits, thought habits and more. In short we worked on his entire LIFESTYLE ranging from the physical to the spiritual and began to make one change at a time.
He started to feel rested again and more energetic again because he was doing less physical activity, sleeping more and eating the right foods. He balanced his time with his religious duties and family and took steps to LISTEN to his body when it was overworked and in need of some rest.
Ironically when he consented to do less overall work he recharged what I call his “bio-battery” which then allowed him to do MORE work at the gym.
JB was finally able to do some hard core workouts which his soul craved. As an added bonus, he also had more energy for his family, his mountain biking and his orthodontic practice which has over 15 employees.
JB now enjoys a more balanced lifestyle and has the energy to enjoy his professional and personal life in a way that was foreign to him before he employed the simple wisdom of the Fab-4-Mation coaching system.
And In Case You Were Wondering What “Category B” Is…
“Category B” entrepreneurs and professional are actually quite similar to the “Category A” that we just mentioned. This category of people are also highly focused, intelligent, hard working and hard charging. They are often Type-A personalities that are super career oriented often to the neglect of their own health and fitness.
These people have the best of intentions when it comes to their health and fitness and they often make plans to make change but then struggle with the follow through because work picks up and they inevitably place their own self care at the bottom of the totem pole. They are notorious for starting a new fitness or nutrition program but often fade fast when the “demand of life” catches up with them. They have convinced themselves that they do not have the time for themselves and often kid themselves that they will “get around it when life slows down.
Unfortunately their life never slows down and the cycle repeats itself. We love working with BOTH groups because Counter Culture’s Fab-4-Mation system works to break up any existing patterns of thinking and establish more empowering ones.
As a published author, keynote speaker, entrepreneur, multiple certified Personal Trainer and Holistic Wellness Coach, Griff Neilson has personally helped over 100 corporate executives and entrepreneurs obtain lasting health and fitness using his Fab-4-Mation transformation coaching program.
He currently owns and operates a very successful Personal Training gym and holistic coaching center in Kaysville Utah that has been in operation since 2007 and has helped over 1000 clients transform their body, mind and career using his 5-Power Pillar Coaching System.
He is the author of his published book, “Exorcising Your Excuses” and frequently does Keynote Speaking for mid to large sized corporations. His passion is to help people see health and wellness from a spiritual perspective and therefore obtain the ever-so-coveted work-life-balance that very few people ever obtain.
My passion for helping others started at a young age, organizing service projects and fundraisers around the neighborhood. As I got older that passion only intensified. After suffering from depression for many years and being on medications I wanted to find a more holistic way to heal. This is when I fell in love with fitness and nutrition. My drive for helping others led me to coaching on an online forum, which ultimately led to personal training. Shortly after starting personal training, my brother was a victim to suicide. With my own mental struggles, I knew I needed to do more to help others get control over their health, especially mentally.
We pride ourselves in providing you with courses and coaching that are HOLISTIC in nature.
That doesn’t mean that we are levitating monks in India who only promote Veganism… (Nothing against Vegans BTW.)
That simply means that we look at the WHOLE picture and develop YOU as a unique individual.
Get in touch to uncover the surprising parts of your life that are stopping you from being fit.
Simply put in your name and email below and we will sent you our “Yangster Gangster Quiz” and setup your FREE “Circle of Life” coaching call. Once you take the quiz, you’ll find out the surprising reasons why you can’t seem to get fit and stay fit. This is a unique diagnostic tool that measures your stress levels and gives you suggestions on what you can do right now to increase your results.
Plus, after you take the quiz, we will jump on the phone with you for 15 minutes to help you understand your results and give you some free advice using our “Circle of Life” exercise.
Trust me, this diagnostic is a favorite among our clients. WARNING: if you are a talker it may take up to 30 minutes to complete… which is fine by me because we want you to get REAL value out of our conversation.
This 15-min phone call is designed to help you understand the REAL reasons you are not getting the results you want, and these reasons are likely NOT what you think they are!
After doing these 15-min diagnostic call’s for hundreds of people, we have found most people are surprised by the truth of what is holding them back…
And the truth is, everyone has something different holding them back…
We are not going to try and pigeon hole you into a one-size fits all category. We’re going to find YOUR UNIQUE reasons… this test is creepily accurate.
Using what we call the “Circle of Life” exercise, we will address a few of the following “other factors” that have a DIRECT effect on your health and fitness such as:
– Career compatibility
– Social Life
– And many more…
We can assure you that this is NOT A SALES PITCH phone call should you decide to take us up on this one-time offer.
But, let us be fully transparent with you…
As you will see on this site, we DO offer a 6-month health coaching program that we are very proud of. It gets amazing results. And if you are interested in going further with us, you can let us know.
We sincerely hope that you squeeze every ounce of value out of the free call because it can change your life.
So let’s DO THIS!
Let’s discover what is truly holding you back so that you can gain, energy, get fit and feel unstoppable again!
Simply fill out the form above with your email address and we will send your quiz immediately!